Smash.com
Former venture | Fitness and wellness supplements
I co-founded Smash.com, a fitness and wellness supplement brand delivering premium nutritional products to health-conscious consumers. The company was built from the ground up to serve consumers seeking quality formulations they can trust.
During my time with the company (2024-2025), I helped develop the brand from concept to market, applying technology business expertise to the direct-to-consumer supplement space. The experience broadened my entrepreneurial perspective beyond software into physical product development.
While I am no longer involved with Smash.com, the venture demonstrated how principles of quality, customer focus, and operational excellence translate across industries. My focus has since returned fully to healthcare technology.